jsprb – Freelance Art Director

Schweid & Sons: #MakeBurgersGreatAgain

#MakeBurgersGreatAgain is what happens when a single-minded, fourth generation burger company uses emotional advertising to talking about the only issue that's ever truly mattered to them: making burgers the very best they can be. 

The result is a rather absurd parody that's earned over 500,000 views with zero media budget. 

My Role: Concept, Art Direction