jsprb – Freelance Art Director

André Myhrer: Brand Identity

Olympic Medalist and 2015 World Cup Champion skier André Myhrer contacted me and wanted to develop a new, more modern, graphic identity for him. As a fellow Swede I was more than happy to take on this challenge.

My Role: Concept, Art Direction, Design, Developement

The idea for the logo is based on André 's initials and the shapes of the mountains he's skiing. AM. Mountains. Boom.

(Stating the obvious here.)


I then designed and built a fully responsive website that gives you all the information you really need to know about André. Click the image to explore it yourself.


I also set up a web shop and designed and printed some swag so that the people cheering for André from their couches could look as fresh as the man himself. (And also to make André look fly in between races and at home.)


Before / after