jsprb – Freelance Art Director

André Myhrer: Visual Identity

Olympic Gold Medalist and 2015 World Cup Champion skier André Myhrer contacted me and wanted to develop a new, more modern, graphic identity for him. As a fellow Swede, who also happens to come from the same small town, I was more than happy to help out.

My Role: Concept, Art Direction, Design, Developement

The idea for his new logo is based on André's initials and the shapes of the mountains he's skiing. AM. Mountains. Boom.

(Stating the obvious here.)


I redesigned his website and made it fully responsive. It now gives you all the information you really need to know about André. Click the image to check it out.


I also set up a web shop and designed and printed some swag so that the people cheering for André from their couches could look as fresh as the man himself. (And also to make André look fly in between races and at home.)


Before / after